Groundtruth

Marketing agency Groundtruth was rapidly outgrowing their old space and partnered with the Design Republic to design their new 44,000 sqft. office space. The design challenge was to recreate the culture and energy of the current workspace and turn it up a few decibels. The start-up aesthetic needed to be elevated to suit the company’s maturing stature. Groundtruth’s mantra: “Be transparent, Be Disruptive, Be Relentless” was the driving force for the design team. Transparency is translated via an open plan with full circulation at the floor-to-ceiling window line as well as 9’-0” glass meeting spaces. “Be Disruptive” is displayed within angular custom millwork, in the meeting spaces as well as the café. In the conference, rooms millwork bends and folds to transform from bench seating into credenzas. Embedded in glazing, the millwork meets in a center point at glass portals that allow peeks into adjacent meeting rooms, and to the statue of liberty. To encourage the employees at Groundtruth to “Be Relentless” the sprawling café provides a myriad of breakout spaces to connect with colleagues (or take a nap, as encouraged at Groundtruth).