Office Branding & Reception Design: First Impressions Matter

Posted by Path Interactive on : November  23,  2015

As visual creatures, humans rely on their sight to impart important information about the places we encounter. The initial impression we form regarding a new situation will often color our opinion from the first glimpse forward. Even when we learn more about an environment, our first impression will linger.

Your office reception design dictates what opinion all visitors to your office will take with them when they leave. Without clear office branding, or an inviting visual introduction to your organization, prospective clients or pursued talent may form a less than favorable impression. Selecting office reception furniture that presents your brand and philosophy ensures you have control over these important first impressions.

A One-Of-A-Kind Welcome

Informed companies understand the importance of branding your office as part of a unified company vision. Too few organizations give the same amount of thought to office reception design. The appearance of the reception area provides an instant snapshot of your company aesthetic, sensibilities, and focus.

With office space at a premium, most companies are forever in search of usable space for various tasks. A well-designed welcome area filled with the proper office reception furniture need not become valuable space lost. Instead, it can serve as a place to which employees can retreat to accomplish quiet tasks, or an area ideal for small, informal meetings.

Giving Welcome and Receiving Loyalty

A reception area must accomplish several goals. First, it must make a bold statement about office branding without seeming over-the-top or too overt. Subtle means of communicating your brand allow for branding your office without sacrificing elegance or creativity. Effective branding puts both staff and visitors in closer touch with the company vision.

The best reception areas inspire both trust and confidence in your brand as they put prospective clients at ease. While professional appearance is vital, so too is a welcoming atmosphere. A good designer will imagine the experience his or her guests will have when they first walk into the office, then will cater that experience to suit the company’s goals.

The Beginning of the Journey

The office reception area represents the beginning of the journey all who enter your office will take. Set the tone for this journey with tasteful use of color to both inspire and refresh. A more traditional design will communicate your company’s commitment to a timeless way of conducting business, while a more modern, edgy design shows your progressive style.

If your organization takes frequent deliveries, plan to include an area to store parcels until the appropriate person can pick them up. Consider office reception furniture that can serve both to seat guests and to give your workers space to gather.

Ready to Hit the Ground Running?

Benhar Office Interiors welcomes the opportunity to help you plan an office reception area that speaks to your company brand as it invites client and employees to remain. Contact us online, or call us at 212-481-6666 for more information on how we can assist you with your office design needs.